The link for the week 3 reading excerpt of Poke the Box leads to the Amazon purchase page. Requiring my class participants to make a purchase seems contrary the class, so I looked online for the excerpt for free. I've already got it in Kindle, but I found a link to the 1st 11 pages of the book online here:http://www2.smartbrief.com/hosted/seth_godin_poke_the_box.pdf
That way people in far corners of the world or who don't want to purchase can still do the reading.
Meanwhile, I'm going to reread my full copy. It is worth it.